EE, a BT-owned company, is revolutionizing TV watching for millions of households in the UK. With the introduction of Smart Search on its TV devices, EE aims to simplify the content discovery process, making it more efficient than ever before. This innovative feature allows users to search for shows based on mood, themes, plot details, or even memorable quotes, eliminating the need to know specific titles. By simply stating keywords like “Marty McFly” or “sci-fi,” viewers can easily find desired content across live TV, on-demand services, and streaming apps all in one place.
Moreover, EE is launching another enhancement called Mood Matcher, powered by AI technology. This tool assists viewers in refining their choices by answering a few questions about their mood, preferred genres, and themes, resulting in a personalized list of recommendations. These new features are designed to streamline the viewing experience, particularly for families who struggle with deciding on a movie for a Saturday night. While Sky offers similar voice search capabilities, EE proudly claims to be the first pay-TV service in the UK to introduce conversational, AI-driven search functionality.
Luciano Oliveira, Director of Product, Home & TV at EE, stated, “Choosing what to watch shouldn’t be hard, but for millions of households it is. Smart Search and Mood Matcher are our answer: describe what you want, answer a few quick questions, and EE TV does the rest.” Technology analyst Paolo Pescatore emphasized the significance of faster content discovery in enhancing the overall viewing experience, especially in a content-saturated world.
Both Smart Search and Mood Matcher are now accessible through the EE TV app on compatible TVs, with support for EE TV Pro and EE TV Box Edge devices to follow soon. For more information, visit ee.co.uk/smartsearch.