The annual Uswitch awards were recently presented at a glamorous event in London’s Canary Wharf, revealing some unexpected winners. These accolades are determined by a panel of esteemed judges, including Mirror Online’s Technology Editor, in conjunction with input from the public. Surprisingly, smaller, value-driven mobile networks outshined major players in the 2026 Uswitch rankings.

VOXI, Tesco Mobile, Lebara, and giffgaff stood out as top performers, clinching awards such as Mobile Network of the Year, Best Mobile Network for Customer Service, and Best Mobile Network for Roaming. Additionally, for broadband services, EE emerged as the leading provider, winning the title of National Broadband Provider of the Year.

Other notable broadband winners included YouFibre, Plusnet, Vodafone, and Virgin Media. Ernest Doku, a telecoms expert at Uswitch, emphasized the evolving consumer preference for value and quality in the telecommunications industry.

According to Doku, consumer choices reflect a desire for networks that offer the best returns on investment. He highlighted the importance of reliability in broadband services, particularly in the current remote working landscape. The Uswitch Telecoms Awards aim to guide customers in finding the most suitable deals, catering to various needs and preferences.

Some of the distinguished winners include EE as the National Broadband Provider of the Year, YouFibre as the Regional Broadband Provider of the Year, Plusnet for Best Broadband Provider for Customer Service, Vodafone for Best Value for Money Broadband Provider, and Virgin for Most Reliable Broadband Provider.

In the mobile category, VOXI secured the title of Mobile Network of the Year, Tesco for Best Mobile Network for Customer Service, VOXI for Best Mobile Network for Data, Lebara for Best Mobile Network for Roaming, giffgaff for Best Mobile Handset Contract Network, and Three for Best Mobile Network for Perks. EE was recognized as the Fastest Mobile Network Overall.

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