Virgin Media users who subscribe to Sky Entertainment channels can look forward to an exciting addition next month. Starting April 1, Sky Atlantic will be included for free, offering access to popular shows like Heated Rivalry, Under Salt Marsh, The Last Of Us, and Amadeus without any extra charges.
This update will be available to customers using Virgin TV 360 and Stream box services. To enjoy Sky Atlantic content, users simply need to tune in to channel 111 on the Virgin TV platform. Additionally, the content will be accessible on-demand and through the Virgin TV Go app.
David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, expressed the company’s commitment to providing exceptional entertainment value. He highlighted the appeal of Sky Atlantic’s gripping drama and compelling stories from the UK and the US, emphasizing that over a million Virgin TV customers can now enjoy this content at no additional cost.
In related news, Sky has introduced a new Ultimate TV plan that includes premium channels such as Disney+, Netflix, Hayu, and the upcoming HBO Max app. Priced at £24, this plan will be available on Sky Glass, Sky Stream, and Sky Q platforms.
Sophia Ahmad, Sky’s Chief Consumer Officer, described the launch of the Ultimate TV plan as marking a “new era” for Sky and NOW. This subscription brings together Sky, Netflix, Disney+, HBO Max, and Hayu under a single offering, catering to the diverse viewing preferences of customers.