Samsung has officially announced that it will reveal its new Galaxy S smartphones later this month at the Galaxy Unpacked event in San Francisco on February 25. The event will showcase the anticipated Samsung Galaxy S26 series, which includes the S26, S26 Plus, and S26 Ultra. The unveiling will be live-streamed on the Samsung website starting at 6pm GMT.

Ahead of the event, Samsung is offering exclusive perks to those who register early. By signing up, fans can receive a £30 voucher for Galaxy ecosystem products, double storage when pre-ordering a new phone, and the opportunity to win one of 10 £500 Samsung vouchers.

In a recent announcement, Samsung highlighted that the new Galaxy S series is designed to enhance user experiences through integrated Artificial Intelligence (AI) features. The company emphasized that these smartphones represent a significant advancement in the AI era, aiming to simplify daily interactions and seamlessly integrate Galaxy AI into users’ lives.

As the launch date approaches, retailers are slashing prices on the current Samsung Galaxy S25 range in anticipation of the new models. Sky Mobile, for instance, has reduced the monthly cost of the S25 Ultra from £43 to £31, offering a saving of £432. However, customers must commit to a 36-month contract and consider the 100MB data limit that may require additional costs.

Customers looking to purchase the current models outright can enjoy a 20% discount on the standard S25 and S25 Ultra at Amazon, with savings of almost £250 on select models. Prices have dropped to £639.20 and £999.20, respectively, but the deal is only available until February 24 or while stocks last.

To catch the live stream of Samsung Galaxy Unpacked 2026 on February 25 at 6pm, fans can register their interest on Samsung’s website for exclusive updates and announcements.