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Apple Unveils Enhanced AirTag with Extended Range

Apple’s AirTag is a must-have for those who frequently misplace their keys. Launched in 2021, these small, disc-shaped trackers have gained popularity for their ability to pinpoint lost items on a map. AirTags are versatile and can be attached to keys, bags, laptop cases, or luggage.

The latest generation of AirTag has been unveiled with an upgraded Ultra Wideband chip, offering a significantly extended range. Apple claims that this enhancement improves Precision Finding by up to 50%, making it easier to locate lost items from greater distances. Additionally, Precision Finding now works on select Apple Watch models, enabling users to track down items directly from their wrist.

Apple has enhanced the new AirTag’s speaker, making it 50% louder than its predecessor. This improvement is beneficial for locating the AirTag in hard-to-reach places like under clutter or behind furniture. AirTags continue to utilize Apple’s Find My network, which leverages nearby Apple devices to relay location updates anonymously to the owner. The system prioritizes privacy, ensuring that location history is not stored on the device and all communication with the network is encrypted end-to-end.

The new AirTag seamlessly integrates with Share Item Location, an iOS feature that allows users to securely share an item’s location with trusted third parties, such as airlines, to aid in recovering lost belongings. Apple has partnered with over 50 airlines to support this feature.

Interested customers can now order the new AirTag from apple.com/uk and the Apple Store app, with in-store availability expected later this week. Prices start at £29 for a single AirTag or £99 for a pack of four, making them more affordable than the original AirTags that started at £35.

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