Amazon has introduced a new streaming device, the Fire TV Stick HD, which boasts features that outshine current models. Priced at £39.99, this latest entry-level gadget is set to hit the market later this month, offering enhancements such as a sleeker and slimmer design compared to its predecessors.

The Fire TV Stick HD is now 30% narrower, making it easier to fit behind TVs and more portable for on-the-go use. An added convenience is that it draws power from the TV’s USB port, eliminating the need for a separate power adapter.

According to Amazon, the new Fire TV Stick HD is their thinnest streaming device yet, optimized for Direct Power through the TV’s USB port for a tidy fit behind the screen. Providing access to popular streaming services like Disney+, Apple TV, Prime Video, iPlayer, ITVX, and Netflix, it also includes a remote with Alexa voice search and quick app launch buttons.

While it doesn’t support 4K quality, the Fire TV Stick HD offers full HD viewing, suitable for most households. Amazon touts noticeable speed improvements with this device, claiming it is over 30% faster than previous HD models, leading to quicker startup and app loading times.

Equipped with the latest Fire operating system, the Fire TV Stick HD promises a cleaner user experience, enhanced recommendations, and simplified content discovery. Consumers can expect this device to be available in stores on April 29th at a price of £39.99.