Valve’s Steam platform is well-known for being a top choice for purchasing PC games, but the Epic Games store is stepping up its game to close the distance. Despite the Epic platform’s growth in 2025, data indicates that many PC gamers still prefer to invest in games on Steam rather than obtaining them for free on Epic.
The Epic Games store has been running a program offering free games for some time, with a rotating selection that users can claim and keep indefinitely without any cost. According to data from Epic’s 2025 Year in Review, last year alone, players claimed over 662 million copies of the 100 free games offered.
Moreover, statistics reveal that when a game becomes free on Epic, it also experiences increased activity on other platforms. As reported by ImmatureGamer, free game weeks on Epic lead to a 40% concurrent user boost on Steam during the same period.
In response to these findings, Epic Games CEO Tim Sweeney emphasized that developers benefit from this strategy, as it boosts engagement and spending, particularly for games available on consoles. Sweeney highlighted Epic’s commitment to supporting developer success regardless of where customers make their purchases.
While cost-saving is a priority for many gamers, Steam continues to excel with its comprehensive marketplace and library features that Epic is working to match. Steam’s ability to track gaming hours and showcase achievements in one place is a key attraction for PC gamers.
Epic Games is striving to enhance its offerings in the coming year, with plans for community spaces, player profiles, faster loading times, and stability updates. These improvements aim to make the Epic Store more appealing to PC players for their game purchases.
Additionally, there are discussions about the Epic Games store potentially being available on the next Xbox console, as indicated by Epic Games Store general manager Steve Allison. However, Steam still dominates the PC digital distribution market, even amidst legal challenges in the UK regarding alleged anti-competition practices.
In conclusion, while Epic Games is making strides to compete with Steam, Steam’s current market position remains strong despite ongoing legal issues.