Aldi has slashed prices on a wide range of products this January, covering fresh and frozen foods, pantry staples, household necessities, and personal care items.
This price reduction includes various items such as red lentils now priced at 99p from £1.39, porridge sachets at 79p down from 99p, and organic steel cut oats discounted to £1.99 from £2.19. Additionally, beef and pork Bolognese mince is now £4.49, pork and gammon joints are priced at £3.49, and Specially Selected British cheese is marked down to £2.29.
In this latest move, sweetcorn is now 55p from 59p, and a pack of six large free-range eggs is available for £1.75 down from £1.79. Shoppers can save 50p on selected items, including no beef flank steak now at £6.99 from £7.49 and vegetable pieces and meatballs now priced at £1.49 from £1.99.
Aldi’s price cuts for January amount to an investment exceeding £22 million in reducing prices. Julie Ashfield, Chief Commercial Officer at Aldi UK, emphasized the company’s commitment to offering customers the best prices without compromising quality, addressing the ongoing financial pressures faced by consumers.
The supermarket chain is set to open 40 new stores across the UK this year, with an investment of £370 million. This expansion is part of Aldi’s larger plan to reach 1,500 stores in the UK, following a £1.6 billion two-year investment initiative announced last year.
Aldi’s cost-saving efforts have been recognized by Which? consumer rights magazine, naming it the cheapest supermarket for ten months in 2025. The average monthly price difference between Aldi and its competitor Lidl was only 77p throughout the year, with Aldi leading in December with the lowest average cost for a list of 68 items compared to other major supermarkets like Asda and Tesco.